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American Joe

October 23, 2008

I had managed to decipher the figurative “Joe Sixpack” all by myself, but thanks anyway, BBC, for this helpful guide: A six-pack of Joes.

Joe Six-Pack is a close relative of Regular Joe, Average Joe, Ordinary Joe, Joe Schmo, Joe Blow and others. The name “Six-Pack” refers to his favourite drink rather than a well-sculpted washboard stomach.

Including Shoeless Joe Jackson on the basis of Palin’s plaintive “say it ain’t so, Joe” indicates that this was a snappy headline in search of a story.

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